Neo Life
How we built a clinic brand that communicates health and care in a human way.
My Responsabilities
Brand Designer
Art Director
Visual Designer
Naming | Strategits
Mel Valim
Renato Coelho
Account Manager
Mariana Colucci
Lead Design
Nelson Pereira
Overview
Neo Life is an Integrated Health Center built around a simple but powerful belief: that recovery happens faster when care is human, multidisciplinary, and connected. The space brings together a hospital floor and rentable health rooms for clinics and doctors, creating an environment where different professionals work side by side around the patient.
The naming was the central deliverable of this project, and it carried the weight of everything the brand needed to say. The founding partner is well known in the market for a humanized, relationship-driven approach to healthcare, and the name needed to reflect that ethos without sounding clinical or cold. Neo Life does exactly that: "Neo" signals renewal and a new way of thinking about health, while "Life" brings the humanity back to the center of a space that could easily feel institutional.
From there, I led the visual identity, building a system that honored that same balance between medical credibility and human warmth, and applied it across the different environments and touchpoints of a space that operates in two distinct worlds at once.
